SEO is the acronym for Search Online Optimization and it is a series of Optimization techniques This allows websites to be displayed in the first positions in search results from Google and other search engines. When a webpage or content is positioned on the first page of Google, it increases visibility, generates more traffic and therefore increases the chances of making sales or generating more business.
Search engine optimization is changing as Google regularly updates its algorithms and positioning criteria to match the way users navigate.
SEO positioning has become one of the best tools that many companies need to show and make visible. However, to do it right, it is necessary to know some tricks and follow some basic recommendations that will allow even beginners to climb positions. Here we collect 10 of the most relevant:
– Create attractive content for the search engine: While the so-called user experience is more important every day, it is equally important to create content that search engines can scan quickly. To do this, use titles and subtitles, create short sentences and paragraphs, and highlight the most important keywords in bold.
-Tags: When creating attractive content for search engines, all tags need to be configured, e.g. B. the title of the page (title tag) and the meta description. In this sense, the meta description must also be attractive to the reader, not just to Google.
-Configure the urls: The URLs of a website should be short, without numbers or symbols, and as descriptive as possible. If possible, they should contain the keyword you want to position.
-Keywords: The created content as well as the service pages must concentrate on one keyword. With that in mind, it is important to do a good keyword search to get main and sub keywords as well as key phrases.
-Link profile: Another important factor when positioning a website is the link profile. It is important to remove any low quality links, e.g. B. Spam, link farming, or paid links. At the same time, it’s important to have links to authority pages.
-Internal links: Not only external links are important. You should also take care of the internal link profile, trying not to leave orphaned pages and making sure that the most authoritative pages are linked. This is particularly important with strategies such as the topic cluster.
-Loading time: Google has created the Core Web Vitals, a series of usability indicators that will become a ranking factor from May 2021. This means that pages that load quickly will rank better. With that in mind, it’s important to remove any elements that are slowing down loading, such as: B. Javascript or CSS.
-Original and evergreen content: In order to position a website correctly, the published content must be original. Google can find copied content and this can lead to penalties. With this in mind, it is also important to publish evergreen content that does not go out of style and offers added value at all times.
-Extension of the content: The length of the content can influence the ranking of a page. Although Google positions short pieces of content, each piece of content must be long enough to explain the subject in detail. It is not good to write “blank” content to fill in words, nor is it good to summarize a topic as much as possible, leaving questions in the air that could have been solved with a few more paragraphs.
-Constant analysis: On the other hand, it’s important to regularly analyze website performance. This way, it is possible to find bugs or bugs that are causing you to lose traffic and of course fix them. It’s also important to have regular SEO audits of websites to make sure they’re always working well.
