Attracting traffic to a web page or a website is one of the main objectives of anyone who wants to improve the visibility and reach of a brand. In this sense, there is something that we must bring clear from the start: if we want to attract traffic to a website, we need to create content.
The basic pillar to attract content to a page or website is the creation of content. Without content, it will be impossible to attract traffic.
However, content is not the only way to attract traffic. For that reason, we want to offer some tips that can be very helpful to improve visibility and generate more visits.
-Corporate or personal blog: It doesn’t matter if we want to generate traffic for a personal or corporate website. Either way, we need to have a personal blog where we publish content periodically and consistently. According to WordStream data, companies that have a blog generate 55% more traffic.
-Evergreen content: Although news and trending content generate traffic, it is the timeless pieces that generate the most traffic. If we are able to create content on topics of interest to our audience, explained in depth and in detail, we will attract a lot of traffic.
-Update content: In the same way, we have to review the old content and, if we find any that has become outdated, we have to renew its content.
-Headlines and images that attract attention: Headlines attract attention and can generate up to 500% more traffic. On the other hand, images appear in Google in differentiated sections, so they can attract the attention of users and generate traffic from Google Images.
-Lead Magnets: To generate traffic, beyond incorporating images and video, we must have a library of resources, in which we have infographics, downloadable content, templates for content and also all kinds of lead magnets that allow us to capture traffic data and generate more sales.
-Keywords: To improve the traffic of a website, we cannot forget about SEO. In this sense, keywords allow us to attract traffic from Google, answering the questions that arise to users. In this sense, beyond the general keywords, we must implement the long tail keywords and key phrases that, despite having less volume of searches, will be easier to position.
-SEO: In general, we have to take care of the entries so that they meet Google’s quality standards. To do this, we have to optimize the contents for the Google SERP, creating a meta description for each entry and also taking care of the titles and also the internal links.
-Loading speed: To obtain a high SEO score, we have to take great care of the loading speed of the web pages. The slower the loading of the page, the worse we will be positioned, because Google wants the content to meet certain criteria of usability.
-Core Web Vitals: Beyond the loading speed, we have to know what the Core Web Vitals are and comply with them to position ourselves better, and get more traffic.
-Social Networks: Another way to generate traffic is to promote content on our social networks. To do this, we have to analyze each of the channels and identify which are the most popular among our audience to publish content on them. When publishing content on social networks, we have to add hashtags, analyzing in advance the most popular ones in our topic, to improve the reach.
-Online communities: To improve traffic we can create a community, either in forums or in social networking groups, to share our content and generate more traffic to our website. We can also generate offline communities by participating in events and talks.