Google’s algorithms and penalties They are not the samealthough they are often confused on many occasions. With that in mind, the penalties have like aim to punish a mistake, a bug, or a bad setting, if the Google Quality Policy is violated by default.
Penalties are manual measures taken by the Google team that can lead to the website disappearing from the SERPs.
– Redirects to cell phones: This happens when one or more pages on a website redirect users to content that is not visible to Google robots. This is against the Google guidelines. To solve the problem, it is necessary to display the same content. To do this, you need to remove third-party scripts and elements. Check the content on mobile devices to make sure you are viewing the same content. When these are fixed, request a review on Google Search Console.
– “Camouflage” in redirects: “Disguising” is the fact that Google and users are not presented to the same page. The search console has a tool that allows you to view the pages just like Google does. You can use it to compare how Google sees the page and how a user sees it. If they are different, the differences must be eliminated.
-Problems with AMP: A common problem is that AMP and Canon content are different. With that in mind, to resolve this issue, you need to verify that both versions are the same and make any necessary changes. Finally, a review must be requested from the Google Search Console.
-Hidden pictures: Pictures often camouflage themselves too. This can happen in the mobile version when one image hides another due to its size or strange redirects occur. Again, you should check that all of the content is the same. Often times the problem is caused by some plugins.
-Hidden text and keyword fill: Keyword stuffing is the abuse of keywords. With that in mind, a common practice of Black Hat SEO was to hide keywords in the page’s own code or to change the color of the text so that it is camouflaged with the background. You need to look for this type of content in both the background and the CSS stylesheet and remove all of these types of content.
-Hosting marked as spam: Some hosting services, especially free ones, may be flagged as a source of spam by Google. With that in mind, the only solution is to switch to a provider that doesn’t face any penalties.
-Spam: The spam penalty is applied manually when an address takes spam actions. Camouflage, encrypted content, and the use of content creation tools automatically result in these penalties. The first time you receive this penalty, you should stop using these techniques and post high quality content. If this is the second time, the only solution is to close the page and start over as Google will never trust the page again.
-Problems with structured data: This manual penalty applies if the content of the rich snippets is inappropriate or irrelevant. To fix this, just update the snippets and request a fix.
-Unnatural links to the website: These penalties are usually due to a link purchase that creates an unnatural profile. To fix this, download the profile of the links from the search console, review each one and remove or mark as “Don’t Follow” those that are unnatural. Request a review.
-Unnatural links from the website: This happens on pages that “sell” links. Most often, when Google finds that the link leads to a page that has nothing to do with the topic, it is penalized. To fix this, just remove the links or mark them as “no-follow”.
-The content: Basically, these are pages with low-quality content, automatically generated content or double content. To fix the problem, just find, update, or remove poor quality content.
-Spam generated by users: If google finds a webpage for a website with a lot of comments with unnatural links, a penalty will be imposed. These comments are easy to spot as they are usually written in a different language from the page and often contain sales words related to products. The solution is to remove all of these comments and request a review.
-Content for adults: Google has very strict rules for adult and pornographic content. Carefully review what Google policies apply to this type of content and remove any content that may violate these guidelines.
-Fake news, hate speech, bulling and dangerous content: Google’s rules for the content of News and Discovery are also strict, especially for articles that contain false or potentially dangerous information (dangerous jokes or challenges, instructions to harm yourself, make or use drugs, bullying, hate speech, sexual explicit content or promotion of terrorism …). With that in mind, the first is to review Google’s guidelines for this type of content and review the content, eliminating everything necessary.