Google My Business is a free Google tool for businesses that allows them to view information about their business and that has the ability to enter a variety of dates such as hours, address, business category, and even other services that it offers.
The company name, website, choosing the right categories, and getting reviews are some of the most important fields in Google My Business
All of these fields provide users with valuable information about the company and are also used for this purpose Position the Google My Business page of business in search engines, especially in Google, so filling out and optimizing the profile is very important. However, not all information spaces have the same meaning when it comes to positioning.
Below are some of the information fields that will have the greatest impact on the positioning of the Google My Business page:
-Name of the company: The company’s name is one of the most weight-bearing factors in positioning Google My Business, especially when it comes to search. With this in mind, companies that have their category keyword in their name will rank better than others.
-Website: Another website in the Google My Business profile is another positioning factor. If you fill in this field, many companies will redirect the user to the homepage. However, for companies with different websites for different countries or regions, it is ideal to route traffic to the site selection page.
-Categories: Google offers 4,000 business categories to choose from, and new categories are added regularly. This means that Google is paying close attention to this factor and that users should check this area regularly as they may find new categories that better define the company.
-Reviews: The quantity and quality of the reviews is another important positioning factor of Google My Business. In addition, this is the only section dedicated solely to the user.
When updating or optimizing a company’s Google My Business profile, these are the four most important fields of information. Have the areas of products, services and user questions less weight in positioning the page in search engines, but not for that reason, they should be set aside. It is also wise to take into account these mistakes that are usually made in Google My Business so as not to run into them.