Infographics can help you present large amounts of information effectively, improving understanding and recall. The combination of text and images makes it very easy to synthesize a topic and present the most relevant keys. Because of the simplicity and straightforward presentation of the data, this is one of the best content to share on social networks.
Creating an infographic that attracts attention and maintains interaction is not an easy task. However, we will give you five tips to help you achieve this
But like anything else, for an effective infographic, it is better to follow a set of rules that will help it generate more interaction. Today we’re reviewing five tips to help the infographics you create for your social networks get better results.
1. Stay consistent: When choosing a topic to create an infographic, it is very important to maintain internal consistency. In this way, the graphics used cannot be limited to a pleasant aesthetic, but must correspond to the topic discussed.
In addition, the topics covered should be consistent with the area to which the brand is dedicated. While diversification is good, having a consistent set of content is crucial in order to get a steady audience rather than misleading followers.
In this infographic on the 17 Properties of Community Manager, you can see how each of the points has a small drawing that perfectly represents its contents. When it comes to social networks, central symbols with the logos of the most popular platforms immediately give the key to the respective topic.
2 -Use your own designs: Although there are thousands of royalty-free visual resources available on the Internet, it is best to use your own designs. This first creates a brand image that is easily recognizable and gives the company identity. In addition, something made to measure always fits much better than an image or vector salvaged from an image bank.
The availability of software such as Adobe Photoshop or Illustrator gives you the opportunity to create your own infographics. There are also free tools that can be used to create such designs.
This emojis infographic is a great example of what’s being discussed. Although the emojis available on Android or iOS could have been used for illustration purposes, the developers decided to go with their own designs and made bespoke pieces for this piece
3-Keep a balance between texts and images: The balance between text and images is important. It is very easy to bore the audience with long text, and chances are that an infographic that is flooded with text will not be attractive at all. On the other hand, the images must be clear and precise enough to explain the subject perfectly.
As you can see in this infographic of weird facts about Instagram, the texts are cut down and limited to each of the facts that you want to check. The only paragraph that can be considered long is printed several times in bold to make it clear what is important and is the same size as the adjacent picture.
4-Set the reading direction: There can be a large number of elements in larger infographics. As with a comic book, reading an infographic should indicate the right direction. This can be done with visual cues that emphasize where you want attention and also indicate which direction the reader’s eyes should be moving.
In this graph about what happens on the internet in a minute, it can be seen that the infographic is in the shape of a clock (which also shows the correspondence with the title) and that you know where to start reading and which direction to go.
5-Preview to make sure everything is readable: Once the infographic is ready, the ideal thing to do is to preview it to see how it will appear on social networks, such as making sure the font you choose is legible, the infographic is not too small, etc.