SEO On Page is a series of techniques to focus on improve the content of websites, both in terms of content and structure and in HTML code, so that they are visible and accessible to both Google and users, so that they are positioned at the first positions of the search results pages (SERP).
SEO is a set of techniques, which is why SEO On Page is just as important as SEO Off Page, which is done outside of the website itself.
-Use of keywords: Keywords should be used as soon as possible. This means not only that it has to appear in the first paragraph of the written content, but also in the H1 tag and in the page url. This way, both users and Google Spider know what the website is about and are better ranked. As for the content, the keyword, as well as related terms, should be implemented naturally several times over the course of the writing.
-Tag hierarchy: H1, H2 and H3 tags are important for creating structure within web pages. Your main keywords should show up in the H1s. However, you can also use H2 and H3 to enter related terms and address user search intent. By creating a hierarchical structure, Google Spider can scan content more effectively.
-Left: When creating content, don’t forget the links. With this in mind, it is important to add internal links that reduce the bounce rate and allow the information in a text to expand, as well as external links that serve to improve the authority of the website.
-Meta descriptions and titles: These two items are the first ones users see as they appear in the SERPs. It is important to improve them both at the SEO level and at the user experience level and to create attractive and eye-catching texts. Various visual resources such as icons and emojis can be used for this, both of which make them more attractive.
-Optimize images: The content of a page cannot be all text, as it would be too heavy for users. For this purpose, it is possible to introduce images and videos that “break” the visual monotony and reduce the concentration burden on the reader. When entering these elements, it is important to properly configure them and also to consider SEO aspects such as height, weight and alt descriptions.
-Understand what the user wants: Google has repeated several times that it only wants to show its users the best results. To do this, you need to understand what a user wants when searching, what type of content they are likely to find, and how they will typically interact with it.