SEO is the process of optimizing a website to obtain a better ranking in search engines such as Google, Bing or Yandex. The goal is to place the different pages of a website at the top of the search results so that users find them and, through content, become customers.
SMEs can benefit greatly from SEO strategies, as they allow them to gain visibility in search engines, increasing the chances of generating new business.
Many times, the problem with SEO is that requires the intervention of professionals who know how to carry out the strategies and implement the necessary changes. Usually, we talk about SEO for large companies’ websites, however, it is often small and medium-sized companies that benefit the most from this type of strategies.
SEO for small businesses has its own challenges, such as the fact that they rarely have their own team dedicated to improving SEO or content, so it’s important to know how to do it.
How to improve SEO for an SME
Heed these 9 tips if you want to optimize the SEO positioning of a small company or business:
-Technical SEO: One of the first actions we can take to improve the SEO of an SME is to fix all the technical problems of a website. Before going deep into content or social media strategies, it is important to check the speed of the site, as well as duplicate content, broken links and redirects. If all of these items are working well and we have a good Core Web Vitals score, it’s time to move on.
-Optimize pages: After reviewing the technical SEO, the best thing to do is to check our SEO OnPage. In this regard, we must look at the structure of the categories, pages and content. Then, we must review the texts in depth, tags, images and videos, meta description and links.
-Our strengths: Next, we need to understand how people search. We have to know who our audience is and create messages for them, so we won’t waste time creating content for users who are not interested in our company or what we do.
-Analyze the competition: It is always important to keep an eye on the competition, especially if any of them have managed to position their page among the first 10 positions in Google. When analyzing a competitor’s page we have to look at what keywords they have positioned, how many pages of their website they have indexed, how is the architecture of their website or the quality of their link profile.
-Generate links: Small and medium businesses often forget linkbuilding when it comes to improving their SEO. In this sense, SMEs can take advantage to create relationships with other businesses in the area to create a link profile that offers value to our customers, but also to all those websites that link to us.
-Google Business Profile: GBP has come to replace Google My Business, but it is still a pillar for the visibility of small and medium businesses. It is important to review our profile, if we have not created it, we should do so or claim ownership if someone else has created it previously. Google Business Profile also allows us to implement features for conversational commerce, so it is convenient to configure all the information, with addresses, phone numbers and other information.
-Get reviews: Reviews are essential for small and medium-sized businesses, especially if they have a local business. This has been one of the main positioning factors in local SEO during 2021. We have to implement a strategy that makes it easier for us to get reviews, as these will help improve SEO and our visibility.
-Create videos and images: Beyond the usual content, with articles and text, we must be able to generate a strategy with images and videos, since visual content improves engagement with users. This type of content can help us to appear in the top positions for those competitive keywords that are very competitive.
-SEM: Finally, we cannot forget about paid strategies. SEO is a perfect long-term strategy, however, sometimes you need a little push to generate leads. In this sense, PPC ads will help us to improve our traffic and organic visibility.
