Finding the best times to post on social networks is one of the most complicated tasks for Social Media professionals and community managers. It is a complex factor, since they tend to vary a lot and there are no general rules. In fact, knowing what are the best times to publish on social networks is something that only each professional can know, analyzing their activity and that of the members of the community.
The best times to post on social networks change every year, as they vary greatly depending on the habits of society.
Although each Community Manager will know when it is best to publish on the social networks of his company only if he performs a planned study and properly monitors the actions he develops, knowing the members of his community, there are companies that try to make reports that come close to being able to offer answers in this regard.
Thus, an annual study by Sprout Social, a company dedicated to the analysis of the use of social networks, ensures that social networks are an excellent tool to reach customers and has tried to establish what are the best times of publication to take them into account within the content strategy. As we have said, they should be taken with reservations, but they can serve to offer some guidance:
what are the best times to publish on social networks?
In general, the best time to publish on all social networks is mid-morning. In this sense, between Tuesday and Thursday from 9 to 10 am are the best times to publish our content.
On the other hand, the worst day by far to post on social networks is Sunday at any time.
-Facebook As for Facebook, the time slot with the highest engagement is different, as it is located in the early morning hours on weekdays. In this sense, the best time to post is from Monday to Friday at 3 am. The next best times are on Thursdays from 10 a.m. to noon, while the worst day to post is still Sunday.
-Instagram The best day to post on Instagram is Monday, at 11 a.m. Then Tuesdays and Wednesdays, 10 a.m. to 1 p.m., and Thursdays and Fridays, 10 a.m. to 11 a.m. Instagram also has loose engagement slots on weekends, especially Friday and Saturday afternoons.
-Twitter Twitter is one of the social networks that have changed the most in the last year. Now, the best times are found on Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m., while the worst day is still Sunday.
-LinkedIn LinkedIn is, of all the social networks, the one that has maintained the most stable growth over the past few years. The best time to post on LinkedIn is between 10 a.m. and 12 p.m. on Tuesdays. Wednesdays and Thursdays also offer good opportunities, while weekends are bad for posting on the network.