One of the determining factors when creating a website and setting up any online business is choosing a good hosting service.
Many entrepreneurs consider this decision trivial, or feel overwhelmed by all the options available on the market and end up selecting a web hosting service that is not one hundred percent adapted to their needs.
However, it is a decision that should not be taken lightly, but rather understanding everything that the choice entails and why it is so important to select the best hosting for your website, whether it is a large company or a small business. .
In this article you will find the reasons why you should worry about getting the ideal hosting and securing your online domain to protect your brand. Let’s get started!
Why choosing good hosting is so important for the speed of a website and its security
Whether you are thinking about opening a new business on the Internet, or if you are looking to change web hosting because your current hosting provider no longer meets your needs, it is important that you are aware that choosing the new service is crucial. for the future of your business.
Hosting allows your current and potential clients to access your websitesince it is located on a server. You could have your own, but due to high maintenance costs and difficulty in setup, The most common thing is to hire a hosting service. Therefore, hosting is the key to attracting clients and making your business known on the Internet.
Choosing the best supplier is essential. A good starting filter is Make sure that the company is Spanish and has 24/7 Support, such as dinahostingto be sure that your website’s performance is the best possible.
How it influences the speed of a website and its SEO positioning
Loading speed is not only key to guaranteeing an optimal browsing experience for your website visitors, but it will also considerably influence SEO positioning. Only if it is a page that loads quickly will it be able to appear in the top positions of Google search results and, therefore, achieve more visibility and allow users to find it easily, which will increase your traffic and the chances of conversion.
Google considers loading speed as one of the main elements within the Core Web Vitalsthe tool that allows you to check the loading speed, responsiveness and user experience of a website.
As this is essential for the development of your business, we recommend making sure that your provider offers the best web hosting solution. For example, dinahosting has hosting plans with NVMe diskswhich offer much more speed when executing tasks, reducing latency and server overhead.
Additionally, the better your hosting provider’s servers are, the faster your website will load. Therefore, look at both their hardware and their geographical location. Making a query to a website in a country where the server is hosted is not the same as making a query in which there is a lot of geographic distance between the end user and the location of the hosting provider’s server. In the case of dinahosting, Its servers are hosted in data centers in Spain.
How it influences the security of your website
If the speed of your website is essential, keeping it out of the reach of any online threat or malicious attack is equally crucial. Secure hosting will allow you to focus on what really matters to grow your business and will give you the peace of mind that you are fully protected.
In this sense, dinahosting develops its own solutions and uses the best hardware and security systems to guarantee that your website is available 99.99% of the time. That there are no outages or interruptions is essential to guarantee the stability of your service and the survival of your company.
On the other hand, in order to react to any incident and guarantee that the information is always available, the provider offers free daily backups that allow you to recover your content at any time.
Furthermore, it also provides a Free Let’s Encrypt SSL certificate already pre-installed with all hosting packages. This is important to guarantee the privacy of your website and all the transactions carried out on it.
Importance of choosing a good domain name to protect a brand
In addition to choosing a recognizable domain name that users can easily remember, there are other aspects that are important to take into account so that the visibility of your business is greater and its performance increases as well.
For example, choose the ideal extension or, rather, extensions for your business. If your company is in Spain, a good idea is to use the .ES domain, since this way Google will position your website better in local results. If your business is international in nature, and you are not only targeting people in the national territory, it is best to use .COM.
But… and why choose one or the other? If you have the possibility, register several extensions, this way you protect your brand from third parties. Also consider the option of registering other territorial or secondary domains, as appropriate. For example, that of other countries where you have a presence, local extensions such as .CAT, .GAL, .EUS, .MADRID, or .SHOP for online stores, .TECH for businesses linked to technology, etc.
You can have more than one domain and redirect them to the main one to ensure that those who search for your website with other extensions also reach your page.
The usual thing is to have two or three, this way you will gain visibility and it will be easier for your potential clients to find you, plus it is less likely that another entrepreneur will launch a business with your web name.