The terms remarketing and retargeting are often used synonymously. While they share some similarities, they are actually two different types of actions that digital marketing professionals take, especially those who work with search advertising and social networks. you should know.
Remarketing and retargeting are used to get back in touch with some customers or users who have shown interest in a brand or product
Social acquisition experts who work for Create advertising for social networks and Google Ads spend a lot of time researching audiences and testing ads. While this type of advertising is relatively inexpensive and has a wide reach, it takes time and study because only a small percentage of users click the ad.
With retargeting and remarketing, you can analyze the operation of these ads and the target audience, find flaws in the target audience and try to focus them on a different audience for a better result.
What is remarketing?
Remarketing is the action of reconnect with former customers by email. For example, sending an email to a customer to renew their domain or hosting service at the end of the contract would be a remarketing campaign.
Although this contact is usually made via email, it is also possible to do it through advertising aimed at users of a particular product as a customer is contacted.
What is retargeting?
Retargeting is aimed at users who have visited a website, have had some kind of contact with a company’s social networks or with a specific product or service, but have not made a purchase.
In short, it’s about reaching out to customers who got stuck somewhere in the sales funnel and trying to get them to the end. This is a great way to convert visits to a website into sales or to retain customers who have expressed an interest in a particular brand.
If they are not the same … why are they confused?
In the past, mailing lists were like an island. Recently, however, almost all advertising tools such as Google Ads or Facebook Ads offer options for adding contacts from a mailing list. As a result, although both actions are different, they have become very similar.