SEO On Site and SEO Off Site. If you have extensive knowledge about SEO positioning, it is very likely that both terms will sound familiar to you. If this is not the case and what you want is to deepen your skills in this matter a little more, it will be very useful for you to know the differences between them.
First of all, it is worth remembering that both have to do with SEO, the acronym for Search Engine Optimizationthe set of techniques that are carried out with the objective of optimizing web pages so that they appear in the first results of search engines.
In this sense, there are the On Site SEO and Off Site SEOlet's see their differences.
What is On Site SEO
Also called SEO On Page, it is a type of SEO that refers to everything that can be modified. from within a site in order to optimize it.
That is, it is based on the content of a page, for example: keywords, URLs, loading time, user experience (UX), page titles (H1, H2, H3). ), the metadescriptions, …
What is Off Site SEO
Off Site SEO, also known as Off Page SEO, refers to everything that can be done to position a web page from outside it.
In this case, they are all the factors that influence the positioning but that are outside the site that you want to position. Some examples are: the quality and number of links (linkbuilding), presence on social networks, ads or Google company profile, among others.
SEO On Site vs. Off Site SEO: which is more important?
Although they are “contrary” concepts, the reality is that they are two sides of the same coin and both have in common to pursue the same objective: positioning a web page.
Although a priori after what we have seen, we could think that On Site SEO is more important taking into account that Google rewards relevant content that answers the user's search, The reality is that the ideal is for the two types of SEO to complement each other..
For example, a page may have a very good design and high-quality content, but if it is not complemented with other external factors such as links or social networks, for example, it will not rank as high as it could.
