Due to the enormous amount of content created on the internet every day, competition for getting to Google’s first results page (SERP) can be brutal. Fortunately, webmasters and content creators have SEO that is brought about by a number of Techniques and strategies, enables easier and faster positioning of the content.
Today there is very high competition for the top ten positions of search results pages, so it is necessary to apply SEO and know how to optimize web pages.
With that in mind, competition for the top positions tends to depend on what competes that is a keyword, i.e. the number of pages and websites that position and edit this term.
For those users who want to know how to position their content or website on the first page of Google, here are some tips:
-Pages badly positioned: It’s important to identify the worst-ranking pages that appear between 11 and 20 in the results. These pages attract little or no traffic, so analyzing the bugs and optimizing the page so that it shows up, at least in the top 10 results, should be a priority.
–Analyze the competition: In some cases, a given website’s poorer positioning can simply be due to the competitor’s pages being better. With that in mind, before optimizing the poorly performing pages, check the content of the competition and make sure you can improve or complete it.
-Update content: The content has a certain lifespan, when it’s published, it takes a few weeks to position itself, then it is positioned, and it takes a while to lose momentum and lose positions. This is because they post newer content on the subject, with better information or just more complete. Older content must be analyzed and updated if necessary.
-Improvement of the SEO architecture: Among other things, Google recognizes how important a website is by analyzing the distance from the “home page” to it. The “Home” page is the one that gets the most links, so usually the one with the highest authority. The authority of the homepage is distributed to the rest through the links. The closer a website is to the home page, the more authority it gets. In this sense, it is useful to “move” the pages with the most traffic as “close” to the beginning as possible, ie the user does not have to navigate a lot between the menus to reach them.
-Internal links: This is one of the simplest SEO strategies out there. You don’t have to link the pages for no rhyme or reason, but you do need to come up with a suitable strategy by linking the pages that deal with the same topic in order to increase the website’s authority on that particular topic. At the same time, link the pages you want to improve with those better positioned to improve visibility.
-SEO-On-Page: In addition to looking for old or outdated content, you need to consider other aspects as well. In the case of poorly functioning content, it must be checked that all websites have the correct title, the well-configured URL, well-configured images and the correct meta descriptions.
-Mobile first: If the worst performing content is old, it might not be configured for Mobile First. It is necessary to review this aspect and configure the web pages so that they adapt and appear correctly in mobile search.
-Core web vitals: With the new Google algorithm updates, Core Web Vitals were introduced, these are quality indicators with which the search engine measures the user experience of a website. It is important to check the loading speed, the stability of the loading and the position of all elements within the content.