SEO is constantly updated, not only through changes and updates in search engine algorithms, but also through Changes in user habits and in the way they search for and interact with the various content.
These will be some of the trends that will mark the path of search engine optimization in 2021.
With Google announcing that Core Web Vitals will become an SEO Ranking Factor in May 2021, SEO will have a natural tendency for the next year to put itself in the shoes of the audience and focus on more “human” factors. »Like usability or user experience.
Here are some of the trends that will play a role in search engine optimization in 2021:
-Search intent: SEO professionals need to put themselves in the shoes of the user and understand why they are looking for some type of content. To do this, it is necessary to analyze the results that appear on a particular search in the SERPs, as Google can “understand” the intent of the user behind a search and show the best results. The algorithm is able to differentiate between quality content and content written by an expert in a subject that meets the EAT factor and is therefore displayed in better positions.
-Brand Perception: SEOs working with brands and companies should focus on ensuring that Google “understands” who the company is, what it does, and who is part of it. To do this, the Google My Business profiles must be optimized. SEOs need to optimize their content using Google’s natural language in order for it to be displayed correctly in Google’s “Knowledge Panel”.
-Core Web Vitals: Core Web Vitals will be one of the deciding factors in SEO positioning. This means pages must prioritize performance, be mobile-friendly, render fast, optimize images, and comply with all security protocols. The Core Web Vitals also analyze the pages marked as “Noindex” so that they are not neglected.
-Optimize the user experience: If you continue with the Core Web Vitals thread, it is also important to optimize web pages so that they are user-friendly. With that in mind, we need to take care of the speed of loading and rendering the page as well as its architecture which needs to be easy to navigate with no submenus or hidden pages.
-Long content: One of the best ways to differentiate yourself from the competition in 2021 is to post long content on a regular basis. This content must meet the requirements of the EAT.
-Mobile phone, mobile phone: Nowadays, most searches are performed on mobile devices, so the pages must be optimized for use in mobile browsers. Mobile first continues to grow, so it is imperative to have responsive designs that load quickly and do not contain intrusive advertisements that are difficult to read.
-Automation: As algorithms are refined, SEO takes a lot of time and a variety of different tasks. For this reason, having the right tools and knowing how to automate certain tasks as much as possible will be more important than ever.
-New strategies: While lifelong SEO, both technical and on-page SEO, is still important, you need to look for new strategies. More than ever, it is important to be up to date and to adapt quickly to the various changes and to rely on creativity.