A common SEO positioning problem is pages that have not been indexed by Google. In this sense, the search engine has pointed this out several times does not index automatically All pages found as some have problems preventing the google algorithm from analyzing and indexing them.
These are some of the most common problems with website indexing on Google.
For those with questions on this topic, Google Search Console has one Indexing reportThis is where you can check how many pages on a website are indexed and if there is a problem with any of them. This report provides information on 404 errors, as well as indications of duplicate content and “thin content” that Google considers to be of little value.
What is indexing?
Put simply, what Google does when indexing a website is similar to what it does in libraries. Only in this case does Google work with websites and web pages instead of cataloging books. In order for a web page to be correctly displayed in Google search queries, it must be correctly indexed, that is, Google must be correctly indexed able to find it on the server, analyze it and understand the content to know what searches your content is responding to.
If a website is not indexed, You won’t get any organic traffic from Google. On the contrary, the more pages on a website that are correctly indexed, the more traffic you will get not only from Google but also from other websites (referral traffic) and even from social networks (social traffic).
One of the basic tasks of any SEO professional is to review the pages of a website and make sure they are properly optimized. As mentioned earlier, to analyze the indexing of a website’s pages, you need to go to the free Google Search Console.
What are the most common indexing problems?
-Duplicate the content: A common indexing problem is duplicate content. With this in mind, many websites abuse the “canonical” tag by redirecting Google to more than one page and not indexing the original content. In the case of duplicate content, the original must be correctly marked with “canonical” or use a 301 redirect.
-Mirror 404: 404 errors occur when content has been removed and no redirection has taken place. The solution to this problem is simple. It is enough to redirect from the deleted url page to other content that is relevant or related to the previous one.
-Quality: Google normally does not index the pages that it considers “thin content”. When the content of a web page is not “good” enough for Google, it is very difficult to index it.
-Restrictions: While it doesn’t seem like it, Google has its own limitations. With billions of web pages created every day, it’s impossible to index them all. This is why Google chooses the indexed pages. This means that users must carefully edit the content they create in order for it to be indexed correctly.
-Robots.txt: Another common indexing problem is an incorrectly configured Robots.txt file in which a page has been excluded from indexing or which directly prohibits the Googlebot from accessing the content.