As with content in the form of text such as websites or blog articles and images, videos can also be configured to improve your SEO and rank better on Google.
The video must be available in the Robots.txt file and have a high resolution thumbnail for it to be displayed correctly on Google.
With that in mind, Google has offered a few Tips and best practices to improve SEO positioning. That advice was given during one of his “Lightning Talks,” a show on his Google Search Central YouTube channel.
When Google scans a page and finds that it contains video, it looks for signals that allow it Understand what the video is about. These signals allow Google to classify the video to display in the correct searches. With that in mind, you’re looking for the following signals: text in the form of video titles or descriptions, internal links, structured data, and metadata.
Tips to improve search engine optimization in videos
-Structured data: Structured data and metadata are used to provide Google with additional information. This metadata can contain information such as description, duration, or any URL that extends the content. It is possible to include other meta information tags, e.g. B. a “live video” tag.
-Accessibility: The first step for Google to correctly position the video is that it is public and that Google has access to it. This means that the page needs to be published and Google does not have access restricted by the Robots.txt file.
-Page directory: Just as all pages must contain a sitemap that shows the structure of the site’s pages, articles, and images, a separate sitemap should also be created for videos that Google can use to navigate all pages with this type of content.
-High-definition pictures: Video thumbnails should be of the best quality and accessible to Google as well. If the thumbnail URL is restricted by the Robots.txt file, Google won’t show the video in search results.
-Accessible files: If Google can’t access the video’s URL, it won’t show up in the SERPs either. With that in mind, Google usually takes an excerpt from the video to display on their page. It is possible to configure the duration of these excerpts using the “max-video-preview” tag.
Below you can enjoy the full video from Google that explains best video SEO practices: