Google usually makes adjustments to its algorithms from time to time. These changes are rarely advertised from the company and it is usually the users, especially the SEO experts, who realize this as these actions usually cause fluctuations in the search results page (SERP) positions.
Google updated its search algorithm in May, causing fluctuations in results that have not been seen for a long time.
The Saturday May 22nd One of these algorithm updates was detected. Although, as a rule, these optimizations and minor updates They usually don’t cause much movementOn this occasion, large changes in the positions, which fluctuated greatly over the weekend, were analyzed. With that in mind, some professionals have compared this update to a “core update” or even to the changes that occurred in the SERPs when Google first introduced the Penguin or Panda algorithms.
This update was primarily noted in the information gathered by analytical tools such as SEMrush large fluctuations in results Additionally, the Google News and Google Discover update seemed to have had far more impact on high-privilege pages than it did on low-privilege pages, which barely noticed the changes.
In the following figure, some of these fluctuations in SERP positions over the past few months can be observed in the SEMrush tool:
On the downside, May was a busy month for Google as there were multiple movements indicating unconfirmed updates on days 1, 7, 9, 13, 16, 19, and 20.
In this case, the update was spotted by SEO expert Barry Schwartz, who warned of major changes in the results on the first page of Google. In the following tweet from Barry Schwartz’s report, it is possible to observe the fluctuation of the data in various analysis tools:
Update The update of the Google Search ranking algorithm on May 22nd is not on the charts 📈 but the chatter 🗣️ is not on the same level as the tracking tools (this is big, really big) https: // t. co / zmLLZ9hL4c pic.twitter.com/OZR13JrUoe
– Barry Schwartz (@rustybrick) May 23, 2021
Other users on Twitter have also shared information about how this change affects them, some for the better and some for the worse:
I have the opposite … pic.twitter.com/ZIVxrRe7fI
– kumar (@theonlykumar) May 23, 2021