With the Christmas holidays approaching and the restrictions on shopping at a physical store, online shopping is a great option, but there are products that are better to try before buying. This is the case with makeup. With a recommendation not to go to a facility and test the products in person, Google has launched an augmented reality feature that allows you to test your makeup on your skin on your mobile phone before ordering.
You can try lipsticks and eye shadows from brands like L’Oreal, MAC Cosmetics, Black Opal, and Charlotte Tilbury
This will make it easier for you to be right when buying a makeup product. Google partnered with ModiFace and Perfect Corp, two companies developing skin care technologies, to develop this functionality that currently only allows users to try two products – lipstick and eye residue – from brands like L ‘. Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury.
The function uses facial recognition to detect where the eyes and lips are and adds the color tones selected by the user depending on the cosmetics selected. While the option to try out augmented reality makeup is new, Pinterest launched a similar option earlier this year.
How to test makeup with Google Augmented Reality
To test the makeup in Google Augmented Reality, you need to specify the brand of the cosmetic and the product to be tested in the mobile version of the search engine. For example, “L’Oreal Infallible Paints Metallic Eyeshadow”, “Stila Glitter and Glow” or “NYX Vivid Brights Creme” can be used. As a search result, a catalog box will appear where you can click the “Test Now” button to test these shadows on your eyes, as shown in the animation below:
If you want to search for lipstick, you need to add the brand and product to the mobile version of the search engine in the same way. For example, “MAC Powder Kiss Lipstick”, “NARS Powermatte Lip Pigment” or “Revlon Lip Polish Vinyl Ultra HD” are available. You can have your favorite lipstick from these brands.
In addition to this function, Google is developing another one with which the user can receive purchase recommendations in the form of notifications when they search Google Shopping from their mobile phone or scroll through the feed in the “Discover” section.
The recommendations are made by experts and enthusiasts in the skin care, beauty, home, gardening and fashion sectors and are directly related to user preferences and the use of a particular product according to the information that Google collects from its searches.