On July 1st, Google got the Google second part Your core update, which will take anywhere from two weeks to a month to fully deploy. The first part of this update was released in June and it took 10 days to fully implement.
The update is the second part of the “June Core Update”, which was released on June 2nd and is intended to improve the user experience.
Google released the first part of the core update on June 2nd and stated in its announcement that the team is still working on finalizing some parts, so part of the update will be released in July.
The launch was announced on the company’s official Twitter account, and as you can see below, the update will take about two weeks to implement.
The previously announced core update for July 2021 is now being introduced: https://t.co/6Xs77WDsur
These usually take 1-2 weeks. You can find our instructions for such updates here: https://t.co/e5ZQUA3RC6
You can find out more about how we improve search with updates here: https://t.co/IBmInwGOiX
– Google SearchLiaison (@searchliaison) July 1, 2021
Although Google claimed it would hit the market in July, no one expected it to hit the market anytime soon as the company tends to slow down.
In the past, Google released a core update every few months. In fact, another update was released before the first part of the June update in December 2020. And seven months earlier, in May 2020, another update took place. As a result, this update took much longer to implement than the previous ones.
This may be because Google has released up to 6 updates for its various algorithms since April 2021. For example, on June 23rd and 28th, it released a two-part update to the algorithm that controls spam, while on June 15th it released its “Page Experience” update that made Core Web Vitals a factor.
In the past, Google has given advice on what to do when updates negatively impact a website. With that in mind, no specific recovery actions need to be taken, and in fact, negative effects on the positions need not indicate problems on the pages.
However, Google has an extensive list of questions that webmasters should ask themselves in order to find out whether their website has been affected by a kernel update.