Google has owned for years a website called “How Search Works” (in which he provides SEO tips and gives details on how Google’s algorithms that determine search results work.
How Search Works is the name of the page where Google explains how search works
However, this website did not include until now too much updated or relevant information for the user, or at least, not at the level expected from the main search engine worldwide. The company, to reverse this situation, has taken action on the matter and this week has updated the website, publishing a revamped version of the portal “How Search Works”.
Now in it you can find plenty of links that allow you to better understand how Google’s algorithms work in each of its products, but mainly in the search engine. It covers all the steps in the search process, and explains each one clearly so that users understand why some results appear and not others when they search on Google.
In this sense, although the site is oriented more to all types of users, SEO professionals can also get interesting explanations that help them understand their work and clues to better position the content in the search engine. Anyway, as we say, the page is oriented to end users, so its language and expressions are very easy to understand.
On the website you can also find recommendations on how to choose the best keywords, how to write headlines and body text in a more appropriate way for SEO, what information should be included to make a more relevant content … as well as explanations on what are the backlinks or how Core Web Vitals work, the variables that Google introduced last May.
To access the renewed page “How Search Works” and see all these explanations -in English- you can follow this link.
