Google uses different algorithms for certain languages

Google algorithm changes

Google uses the same search algorithms for most languages, however there are certain cases where a language requires a different algorithm, due to the difficulty of interpreting queries.

Google is not able to identify equivalent content in different languages by itself.

These different algorithms began to be introduced following the implementation of Google BERT and the use of semantic search, which caused the Google team to wonder if all languages worked the same. The answer was obvious, not all languages work the same at the semantic level, so certain languages require questions to be approached from other perspectives.

For example, some languages do not separate words with spaces, which makes it difficult for Google’s search engine to be able to understand the search content. To solve such problems, Google uses different search algorithms for languages that have such semantic peculiarities.

On the other hand, a common misconception is that Google uses only one algorithm for searches. In reality, many algorithms are always used, each with a specific function. In this sense, we have normal search algorithms, semantic search algorithms, image search algorithms and also algorithms that combat content spam, all running at the same time.

can Google find similar content in other languages?

The answer is no. Google cannot detect when a piece of content in one language is equivalent to one written in another language. Google relies on content publishers to identify multiple equivalent pieces of content written in different languages, by using “hrflang” tags which signal to the algorithm that they are equivalent content.

Knowing that Google is unable to determine that two contents are equal by itself, it is easier to understand that it has certain algorithms specific to some languages.

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