Google updated their website link quality guidelines page. These are different indicators that their algorithms use to classify the links (both inbound and outbound) and that affect SEO positioning. In fact, websites can be penalized for not following these guidelines.
In order to meet Google’s quality standards, links must meet these standards to avoid penalties.
To combat these types of unnatural links, Google has a new algorithm update called. released “Link spam update”, which improves the effectiveness of the automatic detection of spam and unnatural links.
To avoid penalties and ease the process of creating a healthy link profile that will improve any website’s SEO positioning, these are Google’s new link quality guidelines:
– Affiliate Links: Google is aware that affiliate links are a monetization tool for some websites. Although he has no problem with this, he has been demanding that these links contain the rel = “sponsored” tag for some time. Failure to properly tag links can lead to manual actions which are the most severe penalties a website can face.
-Spam Links: Google has achieved a lot in detecting unnatural links and spam in the past few years thanks to the updating of its algorithms. However, there are still some sites that use malicious mechanisms and strategies such as private blogging networks or buying links.
– Paid and guest links: Another common method of monetizing a website is to accept guest articles from other sites, which are often paid for to publish. It is common for these articles, published under the common author’s name, to contain links to web pages unrelated to the topic of the site on which they are published. Here, too, Google advises that the tag rel = »sponsored« should be used, otherwise manual or automatic penalties could be imposed.