Hootsuite acquires Heyday, an artificial intelligence conversation company

Hootsuite, one of the world’s most widely used social media management platforms, has that for 4.5 million euros Conversational Artificial Intelligence.

Hootsuite makes it easy for professionals to manage multiple social media profiles at the same time

With the addition of Heyday’s technology, the company aims to provide brands with the help of artificial intelligence strengthen your business relationships and increase sales through social channels.

The aim is to improve interactions and conversations with users through the offer a personalized experience on a grand scale transparent to the user. Brands such as Decathlon, Danone or Lacoste are already using Heyday’s messaging platform, which will continue to offer a service integrated into the Hootsuite structure.

Social networks have the establishment of a new relationship with the brand through the consumer Real-time support from person to person is practically impossible. For this reason, there is a need for technologies that allow the conversation to be managed on a large scale but still be personalized.

Hootsuite itself stated in its latest social media health report, produced in collaboration with We Are Social, that there are more than 4,200 million social network and instant messaging platform users who spend an average of 2.45 minutes per day on them they receive an answer to their inquiries in an average of five hours. This is too long a run time considering that up to 39% of users want it that companies respond to it within an hour.

Heyday’s Conversational Artificial Intelligence technology enables this personalized attention that enables brands with commercial attention from their customers and potentially an increase in both sales and consumer satisfaction.

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