Google has one Technology called “reconciliation” recognize the content of the same author published on different websites on the Internet, which helps him to give this text more “relevance”.
Google is able to crawl the content that a single user creates across the network, even if they write on different pages.
In order for Google to be able to identify the authorship, it is important to indicate content on the Internet on the author’s page Links to their social networks. According to John Mueller, SEO expert at Google, this information is most relevant for Google when it comes to determining the authorship of a text.
For example, if a content creator always links to their Twitter account, Google can tell that behind all that content is the same author. At the same time, links to the author’s website and public information on the website are analyzed.
So that Google can recognize an author, Müller recommends using a single central platform. This could be Twitter, Facebook, or even an author’s website or blog, with a link to it always left. That way if google Scan content across the webYou can follow the link to a “central” page where you can confirm the authorship of the author.
On this central page, Google can correctly identify the author. Otherwise, different authors with the same name can be confused. For this reason, Müller recommends that users always link to a page.
In the past, this identification was carried out using SEO tags called “Authorship” (rel = “author”). These tags pointed to the author of the content and were even used to display a picture of it in the SERPs. However, that tag was removed a long time ago and Google is using this “reconciliation” technique, which Müller explained in one of his weekly Hangouts chats with questions from users.