Social media trends can provide an excellent opportunity to provide visibility for a brand and grow its following. But we can also use trends to drive search engine results, driving traffic and sales to your website.
Social media trends allow us to take advantage of hot topics that offer greater visibility to our content.
If we want to take advantage of social media trends within a social media strategy, there are a few things to keep in mind:
-Leverage trending content: A common way to take advantage of trends is to recreate them and leverage them to create content. If we do this, we must always adapt the content to our message and our style, never copy or repeat what others are doing, and also add a call to action at the end of it. To find trends, TikTok is one of the best platforms.
-Create content outside of social networks: Most brands limit themselves to recreate trends on their social networks, and do not take advantage of the rest of the platforms. Viral trends are not only in social networks, tools like Google Trends can help us find trending content for our blog, our website, YouTube channel or podcast.
-Collaborate with influencers: A common marketing strategy is to collaborate with influencers to show our brand or product to more users. Influencers have the advantage of having a large number of loyal followers and of knowing very well the language of social networks. These influencers are usually very up to date and know the current trends, so collaborating with them is always a good idea.
-Start a social media challenge: One way to tie together trending and influencer collaborations would be to create a social media challenge. Unlike typical ambassador campaigns, creating a challenge that becomes a trend could greatly extend our reach and build a sense of exclusivity as well as a community.