The metaverse was first imagined by writer Matthew Ball and is about a digital universe in which users can interact and live. Recently, Mark Zuckerberg has taken this idea to present his metaverse, an expansive network of 3D worlds and persistent real-time simulations.
The metaverse offers new opportunities to promote events and create content in new ways, bringing together the in-person and the digital.
Simply put, the metaverse is a digital world on the Internet that supports online 3D virtual environments and would have an economy of its own, possibly based on NFTs. This is done through personal computation, something similar to the online games such as Second Lifeand the use of peripherals such as virtual reality or augmented reality headsets.
The arrival of metaverses has caught the attention of many brands, which have seen in these virtual spaces a new space in which to create advertising and promotional strategies. It is for that reason that metaverses will have an impact on many aspects of marketing such as:
-Augmented Reality: Augmented reality will allow users in a metaverse, for example, to try on a piece of clothing or shoes to see how they will look in real life. This technology can be used by brands to promote certain products.
-Virtual Reality: Virtual Reality can be implemented in metaverses for product development, but also for selling digital versions of physical products or services.
-Virtual stores: Metaverses will bring with them new ways of selling, one of them will be virtual stores, which users will be able to visit in a realistic way, as characters of the metaverse. In this sense, it will be possible to implement dynamics such as pop-up windows, which will allow you to establish contracts, advertise or sell your products and services to other users.
-Brand image: Some brands, like Adidas, have joined the metaverse early. In the case of Adidas, the sports brand has purchased a plot of land in The Sandbox and has partnered with NFT brands like Bored Ape Yatch Club to create digital products in the form of NFT.
-Virtual events: The metaverse will be an infinite space where we will be able to have business meetings, but also have fun. In this sense, brands will be able to organize events in these virtual spaces. For example, Lil Nas X performed a live concert through an avatar in one of the virtual worlds of Roblox.
-Virtual classes: Metaverses will bring big changes to the way virtual classes will be delivered, which will be able to expand. Companies will be able to use the metaverse and virtual or augmented reality to conduct training classes on a particular product or service. They will even be able to use the metaverse for product demonstrations to potential customers.
