How to choose the best anchor text

The anchor text or anchor text for translation into Spanish are the usual words Insert a link within a content. This text can be anything from “click here” to a brand name or even a series of keywords or phrases.

User experience should always come first when choosing the best anchor text.

The search engine has been able to do this since the start of Google’s PageRank algorithm Recognize text This is used as an anchor. Therefore, you can define the subject of a page or content using the inbound and outbound links. This is why links are important for the search engine optimization of a page, as by linking them, Google can understand the meaning of a web page (among other things).

A lot has changed since 1998 when this algorithm was introduced and Google has refined, updated, and improved this system to avoid bad practices. At one time it was common Abusive Links Artificially created to gain positions in the search engine, using relevant keywords in the anchor texts that instead directed the user to pages of little value.

Although the updates have downplayed the value of anchor text, many marketers and SEO pros still consider it a very important article while others are unclear about the true value of this article.

In one of his regular chats with users, John Mueller, SEO and SEO expert at Google, answered several questions on this topic. One of these users asked the following question: “What are they better practices As for anchor texts for internal and external links? It is better to use the exact name of the page, the title of the post, or LSI (Latent Semantic Indexing) words. “

First, Müller noted that Google does not take into account the LSI keywords in the anchor texts, but it is a technology that is used to get a broader knowledge of the category or subject of the page but is not weighted in search engine optimization at the moment.

With regard to internal links that refer to content on the same website, Müller recommends the use of common sense. That is, when an anchor text is used to send the reader to another page within the same site, something is used that Provide context, that explains to the reader what to find when opening the new link. The same can be applied to links to external sites. Either way, this should reward the user experience.

With internal links, one of the most common questions asked is whether or not Google is using or able to use the keywords of all content differentiate the context from the article. With this in mind, it is common for a single article to contain several paragraphs, each with a heading to indicate a change in topic. For example, an article on “How to Cook Paella” has sections that explain how to make rice and sections that explain how to cook meat and vegetables.

Regardless, neither the meat nor the vegetables have anything to do with the paella, but together they are part of the recipe. To prepare a good recipe, it is just as important to know how the meat is cooked, such as how to prepare it. B. the vegetable or the point of rice. Because of this, Google is able to do this understand the full context the page but also every section in it so that an internal link can take the reader to a page explaining how to cook chicken while another does how to make rice, without compromising the quality linked or classified as “unnatural”.

With that in mind, Mueller points out that choosing the best anchor text can sometimes lead to issues between what’s best for SEO and what’s best for user experience. Mueller points out that you must always prioritize the user.

In the following video you can see all of Müller’s lectures on this topic:

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