How to create inclusive content for your website or blog

We could define the inclusive content as any form of content (a blog post, a video, an image, etc.) that targets a broader, diverse audience, seeking to exclude no one.

Inclusive content allows content creators to broaden their audience and leave no one out, enhancing brand image and tailoring text and images to include all people.

In the case of a text we would be talking about the words or opinions poured into it not dividing, the images should represent so many different people as possible and the structure makes the content as accessible as possible by citing to clear sources or using alt tags.

Exclusive content goes beyond political statements or personal views on social justice issues. It is really about making the content easily accessible to all people, including those who have visual impairmentshearing or any other type of disability.

In addition, this type of content provides several benefits such as the ability to make grow our businesssignificantly expanding our audience by opening the door to communities that are usually left out of the “content cycles”. At the same time, it improves our brand image, a very important point, as new generations prefer companies that are involved in social issues and that prioritize diversity and inclusion.

-Looking for blind spots: The first question we should ask ourselves is “Who are we currently creating content for?”. It is very important to know who our target customer is and create content to their liking, however, in doing this we must not forget the users who are usually left out. By writing for wider audiences, our content will become more thoughtful and therefore more appealing to everyone.

-Use inclusive language: Unless we are creating content for a publication intended for a 100% female or male audience, we should use gender-neutral language, this way no one is excluded. But we should not just stick to genders, we should also include any race, as well as be very careful with words like “crazy” that could exclude people with mental illnesses.

-Make the content accessible: If we create accessible content, we must be aware that the platforms on which we create this content must also be accessible. Our websites must be compatible with special screens and accessible browsers, use Alt tags on images and adjust texts as much as possible for people with vision difficulties.

-Ask readers for help: Creating inclusive content is not easy and it is not something we can do in “solitude”. To get better at creating inclusive content, we need the help of all the users who read our content. To do this, we can invite users to tell us what they thought of the content or how we can improve inclusivity. We can also use sensitivity readers that will help us to better understand the concepts of inclusion and that will point out when a content is not inclusive.

-Images that show diversity: Until recently, stock images were not very inclusive. This problem is changing and today we can choose royalty-free images that meet these concepts of inclusivity. Whenever possible we should use images and videos that show all kinds of people.

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