Keywords are the foundation of any good SEO strategy, because they are responsible for attracting traffic up to a website. Keyword research is one of the most important tasks any SEO and digital marketing professional does. Hence, it is important to know how best to carry out this process.
Despite the changes Google has made to its algorithms, keywords are still the foundation of all SEOs.
Keyword research is a process that you can use to find out and determine which words are most important to a website. It’s not just about finding the words you want to rank, it’s also about finding the words people use to search for similar content. You can also use a keyword search to discover new topics to create content. During this process, you can determine which keywords are used by the competition and which words are not used in the strategy itself.
This process should be repeated regularly as searches change over time and it is very important to take into account changes in public needs and wants, new fashion searches, new competitors and changes in algorithms.
In order to successfully perform a keyword search, the user must:
-Analysis of the keywords used: The first step is to analyze the words already used. Users starting over can skip this step. In this step you need to write down the words for which the content is already positioned and analyze their behavior, position and search volume of each one. In this step, you can use the Google Search Console to find out which of these words are already ranked.
With the information gathered, you should separate the keywords that work well from those that don’t. Some of those that don’t do well are still valuable because they have good search volume and lots of searches but only a low click through rate. These should be noted separately.
-Create clear goals: Before searching for your keywords, you should be clear about your goals. With them, it is possible to define a keyword search action plan and focus on words that are really useful for what is needed. Before doing this search, the user can ask himself a few questions such as: Who is the target audience? Who is buying the product or service being sold and why? Why is it being sold and what is the Unique Value Proposition? What are the needs of the users who buy the products? Understanding the answers to these questions will help you focus your search on the right words.
– Make a list of keywords: In this part, you can use the information from the first two steps to create a very simple list of keywords. No tools yet, just do one brainstorming with those words that the user finds useful. What do users look for on Google when they want to find out more about a similar product? What are you looking for when making a purchase decision? What will you be looking for when you want to buy something?
-Analysis of the keywords of the competition: Your competition, especially if they are ranked higher, is a great source of keyword information. There are many tools out there that show the keywords that the competition is using. However, Google itself is an excellent source of information. In most cases, just search Google for the main keyword and analyze the results that are displayed. You can then do a search for “site: domaincompetencia” which will display all the results of the competition.
-Search for more keywords: All of the above steps resulted in a list of keywords. Next, you need to go a little further and look for other types of words, such as: B. Long-tail, LSI or semantic keywords and related search terms. There are plenty of tools for that that we can use the Google engine to find related results and display broader keywords.
-Possibility and investment: Often times, professionals focus on the highest-traffic words, forgetting about others that are less competitive and could offer better options. When choosing your keywords, you should go beyond volume and consider other considerations like impressions, clicks, and ad bid price (CPC).