Local SEO is a strategy that makes it possible improve the positioning of a website so that it appears in the first positions of all local intent searches in both the search page results and in Google My Business.
So it is possible to start a keyword research strategy to improve local SEO.
Local SEO should be an important strategy for all those companies that have a physical presence and offer products or services in a certain geographic area. An easy way to find out whether or not a company needs to improve on this is to ask if customers are adding the place when they do a search related to the company.
For example, if a company offers decentralized marketing services, its customers will find them using search queries such as “Google positioning”, “Digital marketing company”, “SEO agencies”. However, if the company offers plumbing services in the Almeria area, potential customers search for keywords like “Almeria plumber repair” or “Almeria plumber”.
-What services are offered ?: Before doing any keyword research, it is necessary to know the customer’s focus on search because you need to know what the customer is looking for if we are to get their attention. To do this, first make a list of the most important services or products that the company offers and that you want to place first.
– Filter keywords: Once you know what customers are looking for and what services or products to position, all you have to do is go through both of them via a keyword search tool. At the end of this first search, a very extensive list will be obtained. This list can be filtered to remove irrelevant results. Another filtering follows that removes all results with a search volume of less than 1,000.
-Google Search Console: Next, all of these words need to be passed through the Google Search Console and compared with the results for the past six months. This way you will get information about the click-through rate (CTR) of each of them, as well as their position on the Google search results page (SERP) and the average volume of monthly searches. With this information it is possible to discard any word with a low CTR or few searches.
-Ask: Another step should be to find the best questions for each product or service category. It is also possible to create a question-and-answer scheme that will facilitate the creation of content in the future. Tools like Answer The Public can be used to find questions on a specific topic.
-Competence: The next step is to look for the keywords that position the competing companies. Before starting, of course, the most important companies in the competition must be identified, which is possible with Google Maps or Google. By reviewing the competitor’s web pages and content, it is possible to find new keywords that may have been overlooked.