Perform a keyword research is not as simple as it seems. The process of creating a list of keywords is a crucial point in the development of a digital marketing strategy, whether to create the most appropriate content or to run a successful advertising campaign.
So we can perform a step-by-step keyword research, to create an editorial calendar or a social media content strategy.
In this article, we are going to explain step by step how to do a keyword research and find those that will rank us better in Google.
-Search for the main keywords: First of all, we should start a word or phrase that we think users are searching for in Google before finding our content. This word can be our main product, the problem we solve with our services or any word that represents us. These searches should be flexible and creative, leaving some room for improvisation.
-Search for long tail keywords: Once we’ve found our main keywords, the next thing to do is to search for long tail keywords. These are ideal for creating our content calendars, as well as question and answer pages. This is because long tail keywords usually represent questions and doubts that users have. These words usually contain more than three words and, although they have less search volume, they are usually easier to position.
-Positioning difficulty: When finding the best keywords we should not forget the difficulty of positioning that each of them has. As we have pointed out, long tail keywords are easier to position, as they have less difficulty than the main ones. In this case, the ideal is to focus on keywords that have a low competition, that is, a low difficulty.
-Search intent: Next, we need to organize keywords based on their search intent, based on whether they are words intended for information, navigation, promotion, or transaction.
-Filter the results: Once we have the results organized, the next thing to do is to filter the results we have found. To do this, we must first eliminate those words that have a low search volume and also those whose difficulty is too high, as well as the repeated ones.
-Semantic keywords: Once we have the “clean” list we can search for related or semantic keywords. To do this, we can use tools like LSIGraph that allow us to find semantically related keywords that can help us find gaps in our content, as well as new opportunities to find new content.