How to embed videos on web pages to please Google

Embedded video in SEO

Google has updated the information on “Recommended Best Practices” for videos on the webmaster help site, Google Search Central. The new recommendations focus on tips to help Google find and index video content, as well as the best ways to make this content accessible so that it appears in rich search results page (SERP) results.

Google has updated its recommended best practices for videos, noting that each video should have an exclusive dedicated web page.

Google displays videos in its SERP in a number of different ways: as a traditional organic result, but also within the videos tabin a video card using the rich results or in a Google Discover card.

Providing maximum visibility for videos

Google has traditionally pointed out that no matter whether a video is embedded directly or whether it has been embedded from YouTube, the important thing is that the videos are hosted on a public website. This is why it was common practice to embed videos from your own YouTube channel or from other platforms such as Vimeo.

However, with the update to its recommendations, it notes that it is best for each video to have a own web pagewhere this content is the centerpiece and all SEO information has been properly optimized. This is because certain rich snippet features, such as “key moments” or the “Live” tag, require the video to have its own page with the appropriate tags.

However, Google has not provided details on what the structure should look like of these video pages, so doubts may arise regarding “thin content” (empty web pages or with content of little relevance that are penalized by Google). Although he has pointed out that it is possible to have the video on its original dedicated page and, at the same time, add it to other content along with other information. For example, we could have a video on your optimized page and also add it to a news article or a product page, which could be a solution to this type of problem.

In this sense, it also doesn’t offer advice on how to link this content to Google, so the best thing to do is to use rich snippets and create an XML Sitemap just for videos.

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