The “H1” are HTML tags that indicate Which is the title a website or webpage. With that in mind, there are six HTML title tags. from h1, which is most important, to h6, which is least important. These labels come in a variety of formats, with sizes from largest to smallest depending on their importance, and work with a hierarchical system that allows you to create a structure within the content or the webpage on which they are used.
H1 tags perform the function of headings for web pages and show the user what he can find in the content.
H1 tags have always been an SEO ranking factor in Google. Hence, one needs to know how to properly create them in order to improve the visibility of the page. It’s about first visual content to which the user has access, but also to the most relevant. It is an element that is important to both technical search engine optimization and user experience-based search engine optimization that is becoming increasingly important recently.
The old marketing adage should be heeded: «100% of users read a headline, however Only 20% read the rest of the content«. However, by making a good h1, it is possible to increase the number of users reading the rest of the content, which not only improves the web positioning of the page but also improves organic traffic.
To improve the h1, here are some tips that you should follow:
-One per page: Google uses the h1s to know that you are on a new page. Having more than one page on a page can confuse the search engine and at the same time pull SEO off the first title.
-Descriptive: Like any good headline, an h1 should describe the main topic of the website. In most cases, it acts as a title (blog, news, service or product page, etc.). Its main function will be to make the reader understand what they can find on the page. The h1s must contain the main keyword of the website so that it is correctly positioned for searches.
-Extension: These tags must have an average length of between 20 and 70 characters. Ideally, it should be displayed in full on the Google SERP, with no cuts that could make it difficult to understand.
-Relevant: It should be text that stands out and attracts attention. This can be done using emojis, question marks, or exclamation marks, as well as a visual element that draws users’ attention. Not only does it have to be attractive, but it also has to be responsive to the user’s search intent. Therefore, it is important to use the words and terminology that users use in their search.