How to improve image weight without damaging search engine optimization

With Core Web Vitals listed as an SEO Ranking Factor for Summer 2021, users and webmasters are concerned about the loading speed of their websites. With that in mind, one of the most common problems that affects page load times, and also the easiest to solve, is the weight of the images.

Images are usually the main performance problem of web pages, so they can be improved so that they don’t affect load times or search engine optimization.

To find out if you’re having problems loading images, you can use PageSpeed ​​Insights, where all Loading and speed issues of the sides. If you have problems with the images, there are several quick and easy solutions. For example, enable image delay loading, retouch the image so it is the correct size, and tell the content manager what size it should be from the manager itself (especially if it’s WordPress) or by installing Plugins are solved.

On the other hand, the most common practice is to use image processing programs or compressors like TinyPNG which reduce the “weight” of the images. However, images often suffer from loss of quality and appear pixelated or too small.

This can pose a problem for the search engine optimization of the page as it would affect the indexing of the image in Google Images. In this context, care must be taken that the image quality never drops below 75%. If the image is very heavy, the ideal is to find another one that can be compressed without losing quality.

Another slightly more complicated solution is to use more modern image and video formats, such as “Responsive Images”that automatically adjust to the screen size.

Some users who have never thought about the weight of the pictures can suddenly do so by swapping the pictures of their content for other smaller ones or treating them to lighten them up. This causes the picture don’t have the same urlEither because the filename or its termination was changed. If a user reaches him through Google Images, 404 errors can occur. With this in mind, changing the image will cause a redirect to occur, just like the URL of Changing an Entry.

In some cases it may not be necessary to make major changes to the images. Especially when the website receives little traffic from google images. To see the traffic received on this channel, you can go to Google Search Console and create a filter for “Search Type: Images” in the “Performance” report. If the search volume is very low, there is no need to redirect the URL of the image.

For those users who want to expand the information, below is a thread created by John Mueller, Google SEO expert, which expands the information on image SEO management:

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