How to improve the loading speed of your online store

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If you have an ecommerce or are thinking about creating your own online store, one of the main factors that is important to take into account to achieve success is that your website loads as quickly as possible.

Whether the user experience is as comfortable and satisfactory as possible will depend on the loading speed of your online store. This will impact the increase in sales of your products or services.

Why should the navigation of your online store be as fast as possible?

If navigation in your ecommerce is fast and fluid, users will spend much longer in it and the abandonment rate will be lower, because they will not have to go to another online store where to look for the product or service they need. At the same time, if your page takes a long time to load, the bouncing rate will be very high, that is, the possible clients will leave your website when they pass just a few seconds and choose to choose a competition company.

Furthermore, those who stay on your website will go through a long and tedious purchasing process, which can lead them to abandon the cart, full of possible sales that will not convert. This will mean a drop in the conversion rate of your ecommerce and also your billing.

But this is not the only reason why you should take care of the loading speed of your online store. In addition to determining user satisfaction and the volume of your sales, it influences your SEO positioning.

One of the things that Google, like other search engines, takes into account when positioning any web page is its loading speed. The sites that load the fastest appear in the first search results, among the first positions. This increases the chances that that website will receive more traffic from users, who could potentially become buyers.

Tips to improve the speed of your ecommerce

Now that you know the reasons why it is necessary to take maximum care of the loading speed of your website, we are going to give you some recommendations to improve this essential aspect.

-Choose the best hosting. That the server where your ecommerce is hosted is fast and secure will guarantee the loading speed of your website. In this sense, choose a trusted hosting provider, such as dinahosting, which has specific plans for ecommerce and allows you to work with NVMe disks to optimize performance in your hosting plans, VPS and part of your Dedicated Servers. To adapt to the demands of the moment, it also has GPU technology for projects that need to perform massive calculations in more demanding developments.

-Compress images. The smaller the images you load on your website, the faster the loading speed will be. There are numerous image compression and optimization tools on the market, which will come in handy to improve loading times. For example, with TinyPNG or Image Compressor you can reduce the size without losing image quality.

-Activate the cache. Implement a caching system to store temporary data from your web page and reduce loading time on the server. At dinahosting, for example, they have Varnish Cache, which you can configure from your Control Panel as a client.

-Minimize unnecessary code. Remove any unnecessary code from your page in order to reduce the number of requests to the server. There are tools that allow you to compress the code and eliminate white spaces or even any other element that should not appear. With them you can optimize the loading of all the elements on your page.

-Choose progressive loading. If the images on your website are only loaded when they are displayed on the users’ screen, right at the precise moment they are viewed, and not all at once, you will also be able to reduce the overload of requests to the server and improve speed load.

-Avoid redirects. The fewer redirects you have made to prevent users from ending up on pages that no longer exist, the better. This way, the server will be less saturated.

In addition to these recommended actions, monitoring the performance of your ecommerce regularly is key and will help you determine the loading speed and take the necessary measures to optimize it.

In this sense, you can use analytics tools, such as Google PageSpeed ​​Insights, in which Google itself carries out a diagnosis of your online store. Apart from giving you details and relevant information about the performance, you will get tips that will be very useful to you.

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