How to improve the speed of a website

With the introduction of Core Web Vitals and their transformation into SEO positioning factors for Google, the loading speed of websites will be a very important metric that cannot be neglected.

This makes it possible to improve the loading speed of a website with the help of Google tools.

Web page loading speed is also one of the most difficult factors to control and improve. This is because there are many factors that can affect or delay these times. From a heavy WordPress template with a large amount of “dirty” code to poor image management.

Google has the tool PageSpeed ​​Insights with which you can analyze websites and learn about their performance. This tool takes into account several factors that provide an overall assessment. When analyzing a webpage with this tool, Google offers a list of metrics and problems that affect the loading speed.

Field data in PageSpeed ​​Insights

With that in mind, the tool makes it possible to access “field data” from which a number of reports can be analyzed Performance and loading speed of the pages (in both mobile and desktop browsers). One of the most important things about this report is that it includes data on the three factors that make up Core Web Vitals, as shown in the following image:

How is this information used to improve the speed of a website?

At the end of this Field Data report you will find two other reports: Experiment Data and Opportunities. This second section provides tips on how to do this Improve loading speedFor example, set the server’s initial response, remove unused CSS files, or block resources from being rendered in browsers.

In some cases, you may need to access the server information or WordPress templates to resolve these issues. With that in mind, it is important to have a knowledge of HTML, CSS, or JavaScript in order to solve any of these problems and it is not advisable to touch anything if you do not know what you are doing as it can be counterproductive.

By performing the actions shown in the “Opportunities” section, loading time can be improved and thus the Core Web Vitals can be met. With this in mind, it is important that the pages have loading times less than 2 secondsas users leave the site from this barrier.

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