Since Google activated Mobile First, the SEO and user experience of the mobile versions has been much more important than that of the desktop. This means that while you need to take care of the SEO of both versions, you should pay more attention to the phone.
In this way it is possible to improve the loading speed of the pages in their mobile versions in order to better position oneself.
Today, 53% of searches are performed from mobile devices and this number is expected to increase in the future. In this sense, websites must be “responsive”, meaning that when switching from the desktop version to the mobile version, they must be just as navigable, with no parts disappearing or changing. Also, you shouldn’t have invasive popups as it will affect the usability of the page.
Additionally, with the advent of Core Web Vitals as an SEO positioning factor, it is necessary to pay close attention to this Loading speed of the websiteas well as its ease of use. With this in mind, it must be taken into account that 40% of users leave a website if it takes longer than 3 seconds to load.
How can the loading speed of the mobile version be improved?
Although there are many tools in the market that can be used to perform speed tests on pages. Google itself has the free tool PageSpeed Insights.
It is very simple and intuitive as it is enough to enter the URL of the website and wait for the analysis to be carried out. Once they’re done, show them off all the data and the score that google Offers to the website. With that in mind, there is an option at the top under the search bar to switch between the mobile and desktop version of the page, as shown in the following figure:
Finally, at the bottom of the screen, you’ll find the information about any changes that need to be made to improve the loading speed. The Opportunities section shows the solutions to the main site’s speed problems.
With this in mind, the information is displayed with a color code: green, orange and red. To be red for the most serious problems and green for what is working properly. To improve the loading speed of a mobile website, it is enough to solve these problems by following the advice and solutions that Google offers in this section.
Mobile version websites
A long time ago it was common for websites had two versions: one for desktop browsers and one for mobile devices. This was possible by creating two completely different layouts and using the “m” subdomain.
However, Google does not recommend it with two different versions. In his information for developers, he explains: “Responsive design is the design pattern recommended by Google.” In addition, it should be noted that responsive designs load faster than mobile pages, as the browser does not have to start the search for the subdomain, but has to load the website directly.