Although Google has stated on many occasions that the bounce rate not a factor Since Google takes this into account when ranking a website, many SEO and content marketing experts are looking for ways to narrow it down.
A high bounce rate doesn’t have to be a bad sign, but it’s always a good idea to ride with it.
The bounce rate o Bounce rate It is a metric of user behavior within a website and shows their interaction with the content. Bouncing essentially consists of Leave it without interaction with its content in some way. That means you don’t click a link or leave a comment.
In that sense, this doesn’t have to be a negative thing. In many cases, this just means that the user will access the webpage, read its contents, and leave it. Although it is ideal for this user to take action such as: For example, leaving a comment or subscribing to a mailing list, it doesn’t have to be bad for him to leave the website. However, it is clear that it is always better for users to take action even if they are just switching from the webpage they are reading to another.
What is the optimal bounce rate?
This is a very complicated subject. Usually a optimal rate between 20 and 50%However, this does not have to be the case. With that in mind, each page type has its own characteristics. For example, a blog can have a much higher bounce rate than a sales page or an ecommerce page.
Typically, every website needs to define the acceptable bounce rate. To do this, you need to know the behavior of the users on your website, the behavior of the users in the industry as well as other metrics (time on page, abandonment rate …).
How can you reduce the bounce rate of a website?
If you want to improve the “bounce rate” of a webpage, here are some tips to reduce the bounce rate:
-Improve the content: In many cases, the best way to reduce your content rate is to improve your content. both text and images. The more interesting the content, the more traffic you will attract and the easier it will be for users to stick around and click on links and other sections.
-Page speed: Another way to reduce the bounce rate is to improve the page loading speed. Users typically don’t wait more than two seconds for a page to load. This is where the Core Web Vitals come into play. These are the metrics used to measure the time it takes for the website to be functional for users. The less time it takes to load, the lower the bounce rate.
– Metadata description: The meta descriptions give the user information about what is found when accessing the content. The more detailed it is, the less likely the user will bounce.
-Search intent: One of the best ways to prevent a user from bouncing is to hit the search intent. This assumes that you know your target audience very well and that you do a good keyword search. Content created this way should answer user questions.
-Internal links: Internal linking is one of the best techniques to reduce the bounce rate. With this in mind, “topic clusters” can be used to create internal links that direct users through a series of articles that expand information on the same topic. You can also use the “related articles” at the end of the content to get more traffic to other websites.
– Facilitates the internal search on the site: Most web pages have an internal search engine that allows users to search for content on the website itself. This is a good idea to reduce the bounce rate as it allows users to browse the website’s content without having to return to Google to search.
-Use the reverse pyramid technique: It’s a journalistic writing technique that consists of answering the question users quickly ask themselves at the beginning of the content and then offering more details later. This technique allows the reader to be caught in the first few lines and guided to the rest of the content where they can find all the answers in detail.