A variety of tools are typically used to search for keywords, many of which focus on displaying the keywords Search volume monthly the Difficulty positioning or CTR. While these tools are very powerful, they usually don’t show the temporality of these terms, which can be achieved with Google Trends.
Google Trends is a tool that enables users to find trends and related keywords, and create a schedule over time.
The main feature of Google Trends is precisely the ability to show the relevance of a term over time. It’s a tool that allows you to create a plan that indicates the best time of year to use a particular term. At the same time, Google Trends provides information on related topics and makes predictions about the popularity of certain keywords so that gaps in the content can be found.
Here’s how Google Trends can be incorporated into an SEO strategy:
– Understand search volume: The search volume indicates how often a certain term is searched for in a certain period of time. When a webpage uses the terms that generate the most searches, the more organic traffic it receives. By typing a word in Google Trends, you can see how interest changes over time.
The following figure shows the search volume for the word “Coronavirus” over the past year, and it shows the increase in search queries in March, April and May:
– Identify temporal trends: There are certain events that are repeated every year. Christmas, Easter, summer holidays, Carnival or Valentine’s Day are special dates that are repeated annually. However, there are other dates that are also repeated but are not as known or have no specific date, e.g. B. the final of the World Cup or the Super Bowl. Recognizing these trends can be very useful in developing a long-term content plan.
-Unique terms: In SEO there is a term called “Unicorn Keywords”, they would be “Unicorn Keywords”. In this sense, unicorns are not only unique, they don’t exist. This term refers to very specific keywords that refer to a very specific niche that tends to have very little competition. This makes for easier positioning but doesn’t attract visitors. With that in mind, it is most correct not to use or modify them and mix them with more general terms so that they will attract a greater volume of organic searches.
– Watch out for trends: When conducting a keyword search, it’s important to know whether the term is holding its search volume over time or is just a temporary spike. In this sense, there are terms that are very popular for a while, but are quickly forgotten, as well as the trend of “fidgety weirdos”, which achieved a very high level of awareness but disappeared shortly afterwards. Google Trends has a Search Intent window that you can use to analyze search volume for a term over years.
On the other hand, you can use the same panels to find trending terms and create “quick” content aimed at social networks or create temporary content like news.
-Related terms: By entering a term in Google Trends, you can find a series of related queries and topics, which are displayed in two separate tables at the bottom of the page and are used to identify related keywords and topics that can be used to create content.
The following illustration shows both tables with the topics and queries relating to the term “coronavirus”:
-Predictions: Google Trends shows which words are trending at any given time, but it can also be used to analyze which terms and topics may be trending in the future. This is a very useful feature for creating long term content strategies.