The video content tends to generate more interactions than text posts -and even than those composed only of images- so, although producing them usually requires more resources, they are essential within any content strategy for social networks.
In each social network the recommended duration is different
However, it is not enough to develop a good video content and share it on all social networks, but each platform has its own characteristics and requires specific content. There are also differences in terms of the ideal duration that any video content should have on each social network.
Answering this is not easy, as it will depend on many factors, such as the content of the video itself and how relevant it is, the time at which the video is shared… and many other variables.
Anyway, although generalizing in Social Media is not usually accuratehootsuite has shared its conclusions on the ideal length of video content for each social network and format. According to its Digital 2022 Report, videos are the fourth reason why users access the Internet, so they should be taken into account. The conclusions are as follows:
Ideal length of videos on Instagram
There are three predominant video formats on Instagram and each has its ideal length:
-Videos in the Instagram feed: 1 minute. Although with the integration of IGTV content in the general feed by becoming Reels, the duration of the videos can reach up to 15 minutes (unless you have a verified account, which allows you to upload videos up to 60 seconds), the most recommended is that they have one minute, as this is what is displayed in the feed. Those who wish to continue watching them have to click on the screen and not always the users carry out the action.
-Instagram Stories: 15 seconds. This is the maximum length of each Story. If you need to use multiple slides, Hootsuite recommends no more than 7, and notes that 3 would be ideal for greater reach.
-Instagram Reels: between 15 and 60 seconds. When creating a Reel it can be 15, 30, 45 or 60 seconds. The important thing is to attract the user’s attention in the first seconds of duration.
Ideal length of videos on Facebook
The maximum length of a video on Facebook is 240 minutes, but you don’t have to go that long. As recommended by Facebook, videos under one minute (and Stories under 20 seconds) are the most likely to go viral.
However, if you want to publish a series of videos, which develop a story, or you want to make a live broadcast, the recommendation changes. According to Facebook, it is better if they are 3 minutes long. This way, in addition, they can show in-stream ads and monetize video content.
Ideal length of videos on TikTok
On TikTok, video contents can be up to 10 minutes long, following the recently implemented extension, which expands the contents that in summer had already been increased to three minutes in length.ún thus
Even so, the platform recommends brevity in order to achieve a greater impact with the videos. Between 7 and 15 seconds would be the ideal length to attract the attention of users of this social network.
Ideal length of videos on Twitter
Although Twitter allows uploading videos with a maximum of 140 seconds, it is recommended not to use up the maximum length. According to the company, 44 seconds is an ideal time to communicate on this platform where brevity and conciseness are highly valued.
Ideal length of videos on YouTube
Verified YouTube accounts can upload videos up to 12 hours long, but if you are looking for the content to go viral, the recommended length would be two minutes.
Ideal length of videos on LinkedIn
Videos up to 10 minutes long can be uploaded natively on LinkedIn, and even video ads can be up to 30 minutes long. However, the company advises very short videos. In fact, they claim that content that is less than 30 seconds can achieve 200 times the reach.
Ideal length of videos on Pinterest
On Pinterest there are two types of videos mainly, Pins with Video (which can range from 4 seconds to 15 minutes long) and Idea Pins – Pinterest’s Stories – which can last up to 60 seconds.
On this platform, brevity and conciseness are also ideal. Thus, Pinterest points out that videos between 7 and 15 seconds are the most effective.
