Influencers get paid almost 100% more than before the pandemic

Influencer in social networks

The COVID 19 pandemic affected all industries. Some suffered more than others, but there was no sector of activity that did not see a reduction in work and the wages paid for it.

75% of brands have increased their influencer marketing budget

According to statements from influencer agency The Motherhood, the influencer marketing industry experienced a 15-25% decline in the revenue influencers charged for promoted content, either because of lower demand for campaigns or because they included lower fees.

Still, by the end of 2020, with the advent of vaccinations, the industry began to rebound. According to the company, 75% of brands have increased the budget allocated to influencer marketing campaigns and, at the same time, influencers have started to increase their prices, demanding more money in the wake of the pandemic.

According to the agency, influencers increased their rates by 44% on average between 2020 and 2021. But, in addition, in the first six months of 2022 the increase has been an additional 45% on average. This leads to prices up to almost 100% higher than just before the pandemic.

The data has been extracted from the influencer base The Motherhood works with, according to the campaigns they have managed internally for social networks such as TikTok, Instagram and Facebook, among others.

In addition to the conclusion that influencers now make more money, the company also notes that influencer marketing is the industry that has increased its rates the most since 2020 compared to other areas of marketing.

The increased demand for campaigns can be explained, among other reasons, by a increased transparency in monitoring and communicating results by the creators. In addition, transparency in making payments has also led to increased demand.

According to the agency’s founder, that explosion of transparency has increased education and respect for the work of influencers and how they can help companies achieve their marketing goals.

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