Inform Digital 2021 of We Are Social y Hootsuite

We Are Social and Hootsuite have released an update on their now traditional “Digital Global Overview Report”, one of the most important reports in social networks of all produced annually.

53% of the world’s population already use social networks

The report, which we will go through in various publications to analyze all of its multiple conclusions, is here so that you can easily consult the 299 slides that make up it. Here is the presentation of the report:

In general, the report shows that the world population was 7,830 million people in early 2021, according to the United Nations. This means that it has grown by 1% compared to the data submitted last year. Overall, the world population added 80 million new people in 2020.

From the total number of people in the world 66.6% already use a mobile phoneThat corresponds to 5.220 million people. The number of unique users of a mobile phone increased by 1.8% in the last year. In 2020, 93 million people worldwide were using a mobile phone.

A total of 4,660 million people worldwide already have the Internet, which corresponds to a growth of 7.3% in just one year. In 2020, there were 316 million more people as internet users. Thus, the global penetration is 59.5% of the population.

In terms of using social networks, they are 4.2 billion people who already use social networks worldwide. In the past 12 months, 490 million people have used social networks, an increase of 13% over the previous year. This is the largest increase in 12 months. In short, 53% of the world’s population already use social networks on a regular basis. This is evident from the We Are Social and Hootsuite January 2021 report that we will discuss in future releases.

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