Is SEO more complicated now than it was five years ago?

SEO (Search Engine Optimization) positioning is a series of techniques that are applied to web pages and their content in order to position them in search engines. It is about one Optimization processthat take into account a variety of webpage features.

Given the usability factors, is SEO more difficult today than it was five years ago?

SEO is one of the disciplines that has seen the most changes in the last 15 years. With that in mind, all you have to do is look at the huge number of updates that Google launches every year. And not only algorithm updates like Penguin or Panda, which represent a radical change in search engine optimization, but also small changes that are published regularly, but also have an impact.

In this sense, we have seen a profound change in the last year that Google experts like Matt Cutts or John Mueller are calling for “Search experience optimization”In other words, the focus of attention is shifting from robots to people. With Google announcing the arrival of Core Web Vitals and turning them into a ranking factor by 2021, SEO is more complicated than ever.

With this in mind, Aleyda Solis, an international SEO consultant, carried out a survey on her personal Twitter account in which she asked SEO experts from all over the world whether or not this discipline has become complicated in the last 5 years.

With over 1,000 logged responses, the 43.6% It is confirmed by the attendees that SEO has gotten more complicated lately. On the other hand, only 11.7% believe it’s easier and 18.4% think it’s the same.

You can then view the survey:

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