Marketing and digital content employment trends in 2021, according to LinkedIn

LinkedIn has created an interactive tool to keep you up to date with the latest information Work trends for 2021 and determines which professions have the greatest growth potential for the new year.

Podcaster will be the profession that will grow the most in the digital content space in 2021

It’s an interactive chart that allows you to analyze trends in 15 areas of activity. From these we will look at the data that are provided in two areas in particular: Digital marketing and content creatorsbecause these are the two areas that have the most to do with the topics we normally deal with at TreceBits.

In the digital content creator space, according to LinkedIn, the professions that will grow the most in 2021 will be podcasters (podcast growth will be one of the top digital marketing trends for 2021), which will grow 182%. She is followed by the YouTuber who, according to the professional social network, will grow by 128%.

Together with these two professions, that of Blogger, concept artist and content coordinator. All of them are set to five basic traits that are most in demand: creative writing, editing, public speaking, social media marketing, and writing. Additionally, the average salary is found to be between $ 46,000 and $ 48,000 (that is, between $ 38,000 and $ 40,000 approximately).

On the other hand, the LinkedIn report also analyzes jobs in the field of social media marketing. According to the professional social network, the position with the greatest growth potential in 2021 will be that of Social Media Marketing Manager, which will grow by 74%, followed by Marketing Director by 68%. Social media marketing consultant, growth manager, social media manager and growth hacker are other positions that will be a trend this new year.

According to LinkedIn, these positions require advertising, digital marketing, Facebook, marketing strategy, and social media. Additionally, it should be noted that the average salary for these positions will be between $ 48,000 and $ 68,000 (that is, between $ 40,000 and $ 55,000).

The interactive tool provides other relevant information such as: B. the places in the world where these professionals are most in demand. If you want to consult them or find out the data of any of the 13 remaining areas of activity analyzed, you can access the interactive chart here.

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