Netflix to launch its own version of “TikTok”

Netflix Algorithm

Young audiences, especially children and teenagers, are the target audience for Kids Clips, a new Netflix feature that will work in a similar way to how it does TikTok… although this time, unlike the popular social network, the horizontal format of the videos.

Kids Clips is a succession of short fragments of films and series aimed at children and young people

It is an evolution on a recent novelties on Netflix as Fast Laughs with which Netflix tries to popularize its contents by means of the broadcasting short clips from movies and series that it has in its catalogue. In the case of Fast Laughs it’s a selection of funny moments and with Kids Clips it’s about giving younger viewers a glimpse of different series and movies that may be of interest to them.

Initially Kids Clips will be available only in the United States, Canada, Australia, Ireland and Spanish-speaking Latin America, with no word yet on when it will be available in other countries. Also initially Kids Clips will be available only to the following countries netflix iOS app usersbut no word yet on when it will be available on the Android version of the Netflix app.

Since Fast Laughs has only appeared on Netflix’s mobile app, it is expected that the same will happen with Kids Clips, thus leaving both set up as two ways to enjoy short videos with highlights of the platform’s content.

This would turn the newcomer Kids Clips into a sort of “TikTok” in which to enjoy a continuous succession of short videos (although this time in horizontal format), a tremendously popular way of disseminating content that has already been imitated by other social networks such as Instagram (Reels) or online video platforms such as YouTube (Shorts).

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