Community manager is still a relatively new profession with only about a decade of history. This means that many people, especially the elderly, who have not had access to the Internet, do not fully understand What does a community manager do?Leaders in these positions ask questions like “So do you spend all day on Facebook?” to answer. or “Is it a job to run social networks?”
How do I get a post to go viral? How do I get more followers? These are some questions all community managers have had to answer at some point in their life.
Regardless of how annoying they can be, many of these questions are not malicious but are asked out of a healthy ignorance. Whether it’s a question from a relative during a meeting or a slightly confused boss, every community manager has had to answer some of these questions in their lifetime:
-What is a Community Manager and what work does he do ?: It is the fundamental question that everyone involved in this work had to answer at some point. Although the community and social media managers are working more and more frequently and more confidently, a large part of the population still does not know them and does not understand their role in the company very well. In fact, the job description itself varies depending on the source consulted, so answering is not always easy. Check out this video to learn more about the different roles in the social media department.
-What is the best social network ?: The answer is usually “it depends”. Every service, every company and every account fits well on a platform. The best social network is the one that contains the target audience that the company message is aimed at. In order to determine where it is, a study of the target audience and their habits must be carried out.
-What was the first social network ?: There were many social networks that were successful before Facebook. One of the first social platforms is SixDegrees.com, which was founded in 1997 by Andre Weinreich and offered the possibility of creating a personal profile, creating lists of friends and sending private messages. Others point out that it was Classmates.com, which appeared in 1995, and was a platform to connect with former fellow students.
-How can I have more followers ?: Another very common question is that given the ignorance of how digital marketing really works, most people trust that by increasing the number of followers they will get more benefit. Again, there is no easy answer as each platform has its characteristics and requires different actions to create a large number of followers.
-What if we buy followers ?: This question usually follows the previous one. The answer is always something like, “Buying followers is counterproductive to a strategy.” Next, it is usually explained that there is no point in spending money to buy a lot of followers who do not interact with the content and are not interested in the product or service being offered.
-What do you do with trolls ?: The best answer would be, “You stay under the bridge” or, as they say in the Simpsons, “Don’t look at monsters.” The best strategy against trolls and annoying comments is to ignore them. However, first you should find out why they are upset and try to resolve the situation. Community managers have very clear instructions on how to deal with negative, offensive, and annoying comments in their social media plans. Even so, these comments can be difficult to deal with.
-How can we go viral ?: Another question that has no easy answer. It is very complex for content to go viral. At first it has to be attractive, otherwise it won’t be shared. One way to know if something is going viral is to ask yourself, “Would I share this content?” The first is to influence quality content and then other factors, but no one has a “magic wand” to do anything viral.
-How is the engagement of a publication measured? Engagement is actually a mathematical formula that you can use to calculate the rate of engagement of users with a piece of content. In order to calculate this, the most stable or most interesting key figures for the respective campaign must be determined. The most common calculation is the percentage of people who interacted with content after viewing it. The formula would be:
Total number of actions in the post / total reach of the post * 100
-How do you create a content strategy ?: This is such a complex question that extensive manuals and comprehensive courses have been created to answer it. To create a strategy, you need to understand the business goals, create goals and KPIs, and develop a way to achieve them.
An appropriate strategy should include an audience analysis, a competitive audit, and an in-depth study of previous work. Of course, it requires great content planning, a publishing schedule, and a lot more.