Seven basic strategies for advertising on social networks

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One of the main advantages of social media advertising is that you can create targeted ads to very specific audiencesin a simple way and with little budget. Other traditional platforms lose a lot of attention and do not have the capacity for personalization, so the message is often lost.

Sending users to a form or chat, creating personalized ads or using content to get their attention, are some of the best advertising strategies in social networks.

Another benefit of this type of ad is its ability to interact with your audience. These ads allow us to implement buttons for users to chat with us, creating a conversational commerce relationship from the customer’s first action. Finally, these ads allow us to make very simple adjustments, in a short time and without having to pay more.

-Conversational commerce: Some platforms, such as Facebook, allow us to create a type of ad in which users are shown a chat button. This type of ad, together with a chatbot or a conversational commerce strategy through WhatsApp, allows us to create a fluid relationship with the customer.

-Personalized ads: Social ad management tools, such as those found in Facebook Ads or Google Ads, allow us to use artificial intelligence and machine learning to create personalized ads targeted to certain sectors of the audience. In this way, we can improve the maximum leads, since we will be showing ads only to users interested in this type of content.

-Diversify: A good strategy is to diversify the content of the ads. Instead of publishing only text content, stock or low quality images, we have to set up ads with our own content, high quality images, videos created specifically for the ad and careful texts, written to attract attention.

SEM: SEM is the paid version of SEO, i.e. we pay search engines to appear at the top of Google. To do this, we position ads containing the keywords we are interested in. This is one of the most important and most used advertising strategies.

-Content advertising: This is about attracting customers and influencing them through the content we create and publish on social networks or on our website. Similar to content marketing, it is about creating direct and informative advertising that focuses on showcasing the brand and the value it can bring to customers.

-Comparative advertising: Similar to content advertising, although in this case it focuses on comparing a brand with those of the competition, in order to reinforce the features that differentiate us and convince users that our brand or our product brings more benefits.

-Pull advertising: It is about staying in the “top of mind”, that is, that the customer does not forget about us. It is a tactic that is often used by brands that are already recognized and well established, in which, instead of going to look for the customer, we simply wait for the customer to come to us. This type of advertising seeks to make the user identify with the brand.

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