They are made in Google 3.5 billion searches a dayTherefore, it is important to follow the company’s directions to position the content and websites so that they are visible and accessible to the users who perform these searches.
These are the best ways to improve a website’s SEO in 2021, to rank on Google, and improve organic traffic.
One of the best ways to make sure your content gets visible on Google is to improve your SEO rankings. To do this, some very simple things that can be done, such as:
-Improve the low-performing pages: In addition to continuing to create content, it is possible to improve the visibility of a page by updating the web pages that are underperforming. To do this, you can check the Google Search Console to see which websites have the lowest click rate. These pages should be analyzed to see if they meet SEO criteria and to observe what terms users use when the page appears in their searches and if the content matches them.
-Google Analytics: Anaylitcs is a very powerful free tool that provides information on how to improve a page’s performance. For example, it is possible to know which browser the user is using when accessing the content, so the design can be improved to load faster. It is also possible to know which devices they are using to browse the content, mobile or on desktop, as well as knowing where the visits are coming from, which can be used to guess which social networks the readers are using.
-Related content: Google can identify a website’s reputation on a specific topic. This means that not only does it understand the keyword of a particular page, but it can also identify all related content. With that in mind, content clustering strategies work very well by creating main content for the most important keyword and adding related content that covers other aspects of the topic. This way the content should be made as complete as possible, squeezing the maximum information together and covering everything related to a topic. To do this, in addition to using the keyword search tools, you can also check out the questions readers ask in the comments and on social networks.
-Structure of the information: 80% of readers rarely read past the beginning of the article, that is, past the title and introduction. It is impossible to squeeze a keyword into such a small space. However, there are a few methods that can be used to achieve this, e.g. B. the introduction of an index in the content. This way, when creating different headings, Google extracts more information, positions multiple keywords, and at the same time increases the possibility of generating a rich fragment.
-SEO for pictures: SEO optimization of images is often forgotten. Some sites even avoid using pictures, which is a mistake as pictures and videos are used to break up paragraphs and improve the user experience. They provide a visual rest area that helps the reader focus better.
-Meta descriptions and url: Meta descriptions give users an idea of what they will find when they access the article. This section should be aimed at the reader, not the search engine. Of course, although it must contain the keyword, it must be written to be attractive.
-Mobile-First: Most searches on Google are already done on mobile devices. Hence, it is important that the website design is suitable for cell phones. In addition, it is important to focus on mobile SEO in order to position the website in the Google search engine. In this sense, the loading speed must also be analyzed continuously so that it is as fast as possible.