Six tips for ranking on Google Discover

Google Discover improves SEO

Google Discover shows mobile device users a news feed based on their own interests and search history. It is a platform that generates a large amount of traffic on those publications that appear, as users are interested in reading them.

While there is no concrete way to get our content to appear in Google Discover, we can “enhance” it so that Google will select it.

However, there is no such thing as a or a way to create content that ensures, similar to how SEO would do on the Google search results page, that our content appears in Google Discover.

Luckily, there are a number of tactics and improvements we can implement in our content that will improve the chances of ranking well in Google Discover:

-Don’t use clicbait: The titles that work best on Google Discover have to do with news and current events, or are titles that are emotionally appealing, though not quite a hook. Emotional titles work well, but Google can tell when a headline is misleading.

-Lists: A large amount of the content that appears on Google Discover is lists. This type of content attracts the attention of users, as it is easy to consume and offers valuable information in many cases.

-High-quality images: High-definition images and with sizes greater than 1200 pixels or with a 16:9 ratio, configured for previews, also help content to be selected for display on the platform.

-Update content: Even the most extensive and well-researched “evergreen” content can become outdated. Trends change, new techniques, new authors or characters appear. There are many factors that can make a content become outdated, so it is important that we try to keep this content as updated as possible.

-EAT: EAT works just as well in Google SEO as it does in Discover. This is because content must meet certain quality standards. Users want to consume really valuable content, especially in a tool that “selects” the most important content for them. Therefore, it is important to have contrasted, useful information and, whenever possible, that comes from reliable sources. In this sense, it is important to always show the authorship of the articles and avoid the typical articles: “Written by the team” or “Editorial”.

-Google Search Console: Google Discover data is available in Google Search Console. There we can analyze what is the most relevant content, find the keywords that are most used or what are the topics that are trending at any given time.

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