Standing out from the competition on Google is not an easy task. Currently they are being published around 7 million articles Blog per day around the world to which it is necessary to add the news, pages and content on social networks. With that in mind, the competition for Google’s top positions is brutal.
From Google Ads campaigns to improving a website’s SEO, all of these techniques improve visibility and set a website apart from the competition.
It is not easy to stand out in this sea of content and it requires a studied strategy. To do this, you need to constantly work with all digital marketing techniques. from advertising campaigns to SEO positioning.
To differentiate themselves from the competition, users have many tools and techniques that they can put into practice. These are just a few of them:
– Create Google Ads campaigns: PPC campaigns in Google Ads are a great way to stand out from your competitors. To do this, you need to do a keyword search that targets the right search intent, create attractive text, and target your ads to local searches.
-Optimize your websites: The advertisements direct the user to a specific website on which the sales offer is displayed. These pages, known as the “landing page” or “landing page”, must be properly optimized. The goal of these pages is to improve conversion, that is, users who reach them need to make a purchase. With that in mind, the more traffic you have, the more conversions you get. These web pages must be correctly optimized for the respective keyword, with an H1, alt tags in the images, at least an H2 and the word in the URL.
-Google My Business Profile: In order to stand out from the competition, it is important to have a good, optimized Google My Business profile with as much information as possible and the right keywords.
-A company blog with content: No matter how long it takes, the content is still king. It’s important to create SEO-optimized content that positions your business website for the right keywords. With that in mind, quality content can attract new customers as well as new business opportunities. With that in mind, Google states that the number of items is not as important as their quality. However, you must have a publishing calendar and publish the content consistently.
-Achieved snippets: Rich snippets are the result formats that Google displays on the search results page (SERP). The general snippet shows the page title, URL and a meta description. Rich snippets, on the other hand, can be configured to show ratings, questions and answers, and a variety of formats. The purpose of these snippets is to improve visibility and click through rate.
-Create a link profile: Backlinks are also an important ranking factor. With this in mind, it is important for positioning in Google that the published content receives high quality links from important and authoritative pages. In many cases, these links arrive on their own when creating high quality content. Alternatively, you can create case studies or guest articles to improve your link profile.