Content curation tools have become increasingly popular in recent years due to the sheer multitude of content available on the internet. These tools simplify the process of data gathering, allowing the user to quickly and easily sift through the immense selection and cherry-pick the best content for their needs. This article will assess some of the best content curation tools on offer.
When planning the creation of content for social networks, it is necessary to take into account that which will be expressly elaborated to be published on the profiles of the company, brand or institution. But in addition, the content calendar must be completed with other publications selected from relevant sources that may be of interest to the audience.
Content curation consists of finding and organizing existing content in order to present it in a new context
Carrying out the task of curating content is not easy, although it is essential in the day-to-day work of any Community Manager. You must select those contents that may be relevant to your audience among the thousands that are published every day on the Internet.
In addition, these must be aligned with the company’s objectives and with the interests of users. Finally, they cannot be shared as they are, but should add value to provide more to the followers.
In this sense, it can be beneficial to include the opinion of an expert of the company in that content to be shared and that has been elaborated, for example, by a reference media.
The best apps for content curation
To help Community Managers to perform content curation, there are some tools on the market that will allow them to more easily identify content that may be relevant to them, keep up to date with when it is published, and modify it and add value to it in the best possible way. In the following list you will find some of the most useful ones currently available:
RSS readers are tools that allow you to add information sources that you consider relevant and receive in the same place all the updates they make. This way you will always be up to date with new content that could be relevant to share with your audience. The most popular is Feedly, which is very intuitive to use and allows you to organize content in folders.
Netvibes can also be an option to consider, as well as Flipboard, which models the contents of relevant information sources and presents them as a digital magazine that can be consulted from the tablet or cell phone.
Content Gems is also an interesting tool, as it allows you to receive the most interesting content by email and, in addition, to establish routines so that it is automatically published in the desired channels. Its information selection process stands out, in which hundreds of variables can be indicated. However, it is a paid app.
-News alert services
They are very simple to use and allow us to keep up to date with any relevant publication that may be of interest to our corporate or followers.
The best known is Google Alerts, and it is enough to include the keywords for which you want to be alerted. Every time a new content is published on the Internet with those keywords, you will receive an email alert. You can also configure the alerts to arrive daily, weekly… with a section of the most important information.
-Bookmarks or news aggregators
Services such as Digg -or its Spanish counterpart, Menéame- allow finding relevant news that have been selected by the users that are part of those communities. The news that reach the front page have been voted by many of its users. If you find one that is relevant to your topic or interest, it may also be relevant to your audience.
-Social network search engines
Using search engines on Twitter, LinkedIn and other social networks will also help you find content that may be relevant to your potential audience. You can filter by dozens of variables and find out the trending topics on each of the platforms with just a couple of clicks.
You can also use trend search engines. The most popular is perhaps Google Trends, where you can find out how much Internet users search for a particular term, and also make word comparisons.